Founded in 1873, the Romeo y Julieta name has printed more than 2000 different cigar ferrules! Romeos are one of the most popular Cuban cigars. With more than 40 sizes and collars, some are considered the best among its pairs. With many varieties and increased demand, it is not surprising this brand is regarded as well-appreciated and high quality. Romeo y Julieta continued to grow with the introduction of the Churchill module in honor of the infamous British Prime Minister. According to legend, Churchill would introduce a fine steel shank in his cigar to prevent the ash from falling during combustion. He would do to baffle his adversaries who were awed by his enormous cinder, pondering if it would fall or not. They in turn would lose their much needed concentration during negotiations, and consequently support Churchill!